Token packs
Every pack buys the same tokens — bigger packs simply include more bonus tokens, so the effective price per action drops as you scale up.
New accounts start with 100 free tokens — no card required — so you can publish a few times before deciding which pack fits.
What a token actually buys
Tokens are charged per action, at published rates. Nothing is metered in the background: if you don't publish this week, you don't spend anything.
| Action | Cost | Notes |
|---|---|---|
| AI caption, title & hashtags | 7 tokens | Charged once per post, however many platforms you target — the AI rewrites your idea natively for each one. |
| Publish a photo or text post | 3 tokens per platform | Cross-post the same photo to four networks and you pay 3 × 4. |
| Publish a Reel, Short or video | 5 tokens per platform | Video costs more to process and upload than a still. |
| Blog article — written and published | 10 tokens | One AI generation (7) plus one publish (3) to your WordPress or Shopify blog. |
| Google Ads optimisation run | 30 tokens | One pass over your campaigns — manual or the daily automatic run. |
| AI-built Search campaign | 30 tokens | Generates a complete draft campaign for you to review before it goes live. |
| Trend scan | 8 tokens | On demand, or bundled into the weekly digest. |
| Engagement copilot run | 7 tokens | Charged only when a run actually drafts at least one reply. |
| Weekly digest | 3 tokens | One send per business per week. |
In beta
Content Autopilot and the AI email front desk are still in beta and rolling out to a limited group of accounts — they aren't generally available yet. Their rates are already fixed:
- Content Autopilot — image post (concept + generated image) — 15 tokens
- Content Autopilot — video post (concept + image + motion render) — 25 tokens
- AI email front desk — one classify-and-draft pass — 7 tokens
A worked example
One photo, cross-posted to Instagram, Facebook, LinkedIn and Threads, with AI-written copy for each network:
7 + (3 × 4) = 19 tokens
That's roughly 55 such posts on the €10 Starter pack, 315 on the €50 Pro pack and 684 on the €100 Scale pack. Swap the photo for a Reel and the same post costs 27 tokens.
Start with 100 free tokens
Create an account, connect a platform and publish — no card, no subscription, no trial clock.
Create your free accountWhy pay-as-you-go beats a monthly seat fee
Most social media tools charge a fixed monthly fee per user, per brand or per connected channel. You pay the same in a quiet month as in a launch month, and adding a second brand or a colleague often increases the bill before you've published anything.
- Nothing to cancel. If you skip a month, you spend nothing — there's no subscription running in the background and no renewal date to remember.
- Seasonal work stays affordable. Agencies and shops with a busy quarter and a quiet one buy tokens when the work is there instead of averaging the cost across the year.
- Connecting more platforms is free. You're charged per post, not per channel, so a wide fan-out costs the same per network as publishing to two.
- No per-seat tax. Businesses under one account share a single token wallet, so adding a brand doesn't multiply a fixed fee.
- The API is the same price. Posts created through the developer API cost exactly what dashboard posts cost — there's no separate developer tier.
The trade-off is honest: if you publish constantly and heavily, a flat monthly fee can work out cheaper. The table above exists so you can do that arithmetic yourself before you buy.
What happens when you run out
Running out of tokens pauses actions — it doesn't break your account. Nothing is deleted, your connected platforms stay connected, and your schedule stays intact.
- An action that can't be paid for is not started, so you never end up half charged for a post that didn't go out.
- In the console you'll see a top-up prompt. Through the API, the request returns
402with the codeinsufficient_tokens, so your integration can react instead of silently dropping posts. - Buy any pack and everything resumes immediately — there's no reactivation step and no penalty.
- Tokens for actions that fail on our side are refunded automatically, and cancelling a scheduled post returns the tokens reserved for it. See the refund policy for the full terms.
Tokens never expire
There is no monthly reset and no use-it-or-lose-it clock. Whatever you don't spend stays in your balance for as long as your account exists — which is why buying a larger pack for the bonus tokens carries no risk of waste.
VAT and invoicing
All prices on this page are shown VAT included — the figure on the pack is what you're charged. Payments are processed by Stripe, and a receipt is issued for every purchase. If you need a specific billing name or business details on your invoice, set them in the console before you buy.
Pricing FAQ
How much does SOSPosting cost?
There is no subscription. You buy a token pack — €10, €25, €50 or €100, VAT included — and spend tokens only when you publish a post, generate AI copy, write a blog article or run a Google Ads optimisation. A pack lasts as long as you need it to, because tokens don't expire.
Is there a free trial?
New accounts start with 100 free tokens, which is enough to cross-post a handful of times with AI copy and see what the output looks like before you buy anything.
Do tokens expire?
No. Unused tokens stay in your balance indefinitely — there is no monthly reset and nothing is forfeited if you skip a month.
What happens when I run out of tokens?
Actions stop instead of failing halfway: an action that can't be paid for isn't started, and nothing is partially charged. In the console you'll be prompted to top up; the API returns HTTP 402 with the code insufficient_tokens. Buy any pack and everything resumes immediately — your connected accounts, schedules and settings are untouched.
Do failed posts cost tokens?
No. Tokens for any action that fails on our side are refunded to your balance automatically, and cancelling a scheduled post returns the tokens reserved for it.
Is VAT included in the price?
Yes. The pack prices shown are VAT-inclusive, so the amount you see is the amount you are charged.
Do I pay per social account, per seat or per brand?
None of those. Connecting more platforms costs nothing, and businesses under one account share a single token wallet — you only ever pay for actions you actually run.
Does posting through the API cost more than the dashboard?
No. An API post is charged exactly the same tokens as the identical post created in the console.
Can I get a refund?
EU consumers can withdraw from a token purchase within 14 days provided the tokens haven't been used. For a large unused balance outside that window, contact us and we'll review it. Tokens for actions that fail on our side are always refunded automatically.