What reaches both
2 kinds of post reach both Facebook and Threads:
| You upload | On Facebook | On Threads |
|---|---|---|
| Reel / Short video — one vertical video | Published as a Facebook Reel. | Posted as a Threads video. |
| Social photo post — a photo with a caption | Posted as a photo on your Facebook Page. | Posted to your Threads profile. |
What does not carry across
Worth knowing before you plan a batch — these are limits of the networks, not of the tool:
- Product reaches Facebook but not Threads.
Limits worth knowing first
- Facebook: Posts go to a Facebook Page, never a personal profile.
- Threads: Captions are capped at 500 characters, and a Threads post here needs an image or video — text-only posts are not supported.
Connecting the two accounts
- Facebook connects with one click, through its own login screen.
- Threads connects with one click, through its own login screen.
Both connect once and stay connected; if a network expires its own token, the account is paused and you are emailed to reconnect it rather than left with posts silently failing.
How it works
- Connect Facebook and Threads in Integrations.
- Upload your vertical video or photo once and pick both as targets.
- Let the AI write a caption per network, or write your own.
- Publish now, or schedule it. Each delivery is tracked separately.
Frequently asked questions
Can I post to Facebook and Threads at the same time?
Yes. reel / short video and social photo post posts reach both Facebook and Threads from a single upload — you choose both as targets and publish once.
Does the caption have to be identical on Facebook and Threads?
No. SOSPosting writes a separate, native caption for each network — the length, tone and hashtags that suit Facebook are not the ones that suit Threads. You can edit either before publishing, or write both yourself.
What can I not send to both?
A product post reaches Facebook but not Threads. Those are limits of the networks themselves, not of the tool.
What happens if one of them fails?
Each network is delivered independently, so one failing does not block the other. A delivery that fails for good is refunded automatically — you are not charged tokens for a post that never went out.
See every combination on the cross-posting index, or read the setup guides for Facebook and Threads.