What reaches both
One kind of post reaches both Shopify and WordPress:
| You upload | On Shopify | On WordPress |
|---|---|---|
| Product — a product with a photo and price | Created as a product in your Shopify store. | Created as a WooCommerce product (needs WooCommerce API keys). |
Limits worth knowing first
- Shopify: Connected with an Admin API token from a custom app you create in your own store, scoped to write_products, using your *.myshopify.com domain.
- WordPress: Connected with a WordPress Application Password. WooCommerce products need a second credential pair (a WooCommerce REST key and secret) on top of it.
Connecting the two accounts
- Shopify is connected with an app password or API token rather than a login redirect — it takes a minute longer, once.
- WordPress is connected with an app password or API token rather than a login redirect — it takes a minute longer, once.
Both connect once and stay connected; if a network expires its own token, the account is paused and you are emailed to reconnect it rather than left with posts silently failing.
How it works
- Connect Shopify and WordPress in Integrations.
- Upload your product once and pick both as targets.
- Let the AI write a caption per network, or write your own.
- Publish now, or schedule it. Each delivery is tracked separately.
Frequently asked questions
Can I post to Shopify and WordPress at the same time?
Yes. product posts reach both Shopify and WordPress from a single upload — you choose both as targets and publish once.
Does the caption have to be identical on Shopify and WordPress?
No. SOSPosting writes a separate, native caption for each network — the length, tone and hashtags that suit Shopify are not the ones that suit WordPress. You can edit either before publishing, or write both yourself.
What happens if one of them fails?
Each network is delivered independently, so one failing does not block the other. A delivery that fails for good is refunded automatically — you are not charged tokens for a post that never went out.
See every combination on the cross-posting index, or read the setup guides for Shopify and WordPress.